Can you blame them? They see ad after ad on their favorite TV shows, free online games on their mobile app, then friends are talking about what they have in their families. When our kids are friends with families where the kids run the home, it’s easy to learn selfishness and greed. But as parents we can make a difference. Yes, kids will complain about us placing limits on Christmas gifts and helping them understand their selfishness and greed, but suggest ways they could show selflessness and generosity. One year my middle daughter asked if she could forgo getting presents and use the money to buy gifts for the poor. We agreed – we did her gifts anyway. It brought us great joy see her pick gifts for someone in need.